ISKIN App
Design of an app for Iskin, aimed at improving patient communication, simplifying appointment management, providing easy access to treatments, and delivering personalized, professional support for common questions.
Iskin is a dermatology clinic specialized in comprehensive skin care. It stands out for its personalized approach and close patient care, combining innovation and expertise to provide reliable and effective solutions. Its mission is to ensure the health and well-being of every patient’s skin.
Iskin is a dermatology clinic specialized in comprehensive skin care. It stands out for its personalized approach and close patient care, combining innovation and expertise to provide reliable and effective solutions. Its mission is to ensure the health and well-being of every patient’s skin.
NEED & DESIGN CHALLENGE
Strengthening the connection with patients through an app.
The dermatology clinic requires a mobile application to improve communication with its patients, making it easier to manage appointments, access treatments, and receive quick answers to common questions.
The design challenge is to create an app that allows users to manage appointments, explore treatments, find answers to their questions, and access key features—delivering an accessible, professional, and personalized experience that reflects the clinic’s values of trust and care.
The design challenge is to create an app that allows users to manage appointments, explore treatments, find answers to their questions, and access key features—delivering an accessible, professional, and personalized experience that reflects the clinic’s values of trust and care.
GENERAL OBJECTIVES
I defined three key objectives to guide the project:
1. Develop an intuitive app that lets patients manage appointments, explore treatments, and quickly find answers in an accessible way.
2. Strengthen communication and the patient relationship through a personalized, professional in-app experience.
3. Create a cohesive, brand-aligned design that reflects the clinic’s values of trust and care.
1. Develop an intuitive app that lets patients manage appointments, explore treatments, and quickly find answers in an accessible way.
2. Strengthen communication and the patient relationship through a personalized, professional in-app experience.
3. Create a cohesive, brand-aligned design that reflects the clinic’s values of trust and care.
RESEARCH OBJECTIVES
To guide the research phase, I defined a set of general and secondary objectives focused on understanding patient needs and analyzing the competitive landscape. These objectives, together with the working hypotheses, provided a structured framework to uncover opportunities for improvement, validate assumptions, and ensure that the app design aligns with both user expectations and the clinic’s strategic goals.
BENCHMARK
A benchmark study was conducted on similar applications, such as TopDoctors and Doctoralia. The research focused on how these platforms manage patient communication, appointment scheduling, and treatment exploration. Both functionality and user experience were evaluated, identifying best practices and areas for improvement. This analysis served as a foundation for developing the mobile application for Iskin.
FINAL INSIGHTS
The research findings revealed key patterns in user behavior and expectations, which were synthesized into actionable insights to guide the app’s design.
1. Personalizing information for each user through an adaptive interface and key features enhances convenience and reinforces the sense of control over their own healthcare.
2. Clear management of medical information, together with organized access to personal data and treatments, is essential for building user trust and confidence.
3. Continuous and direct communication with specialists enables quick resolution of questions and strengthens the trust-based relationship between the user and the clinic, integrating technology with human care.
1. Personalizing information for each user through an adaptive interface and key features enhances convenience and reinforces the sense of control over their own healthcare.
2. Clear management of medical information, together with organized access to personal data and treatments, is essential for building user trust and confidence.
3. Continuous and direct communication with specialists enables quick resolution of questions and strengthens the trust-based relationship between the user and the clinic, integrating technology with human care.
WORKFLOWS, ARCHITECTURE & WIREFRAMES
As part of the design process, different user workflows were mapped out to ensure smooth navigation and seamless access to the app’s key features. Each workflow was structured to minimize friction, reduce steps, and provide users with clear and intuitive paths to accomplish their goals.
Among the most critical workflows is the appointment booking process. To enhance the user experience, this flow was designed to allow entry from multiple points. Users can schedule appointments directly from the home screen, as well as from secondary pages such as treatment profiles, doctor profiles, or the appointments section. This intuitive and streamlined workflow simplifies navigation and enables patients to book appointments quickly and effortlessly, reinforcing both convenience and accessibility.
Among the most critical workflows is the appointment booking process. To enhance the user experience, this flow was designed to allow entry from multiple points. Users can schedule appointments directly from the home screen, as well as from secondary pages such as treatment profiles, doctor profiles, or the appointments section. This intuitive and streamlined workflow simplifies navigation and enables patients to book appointments quickly and effortlessly, reinforcing both convenience and accessibility.
FINAL DESIGN
The proposed solution for the clinic is an intuitive and fast application that enhances communication with patients and provides fully personalized content—both in terms of information and functionalities—to strengthen their connection with the clinic.
