Actilum, a leading lighting design manufacturer from Barcelona, underwent a profound rebranding that transformed the company. This deep change went beyond visuals, redefining product classification and shifting the company’s overall mindset. The rebranding, focusing on brand identity design, touched every aspect of the brand, from web design and documentation to customer communication, social media, packaging, and editorial materials. It marked Actilum’s evolution from being just a simple manufacturer to a fresh & expanding lighting design company.