By Ángel Guillén
My experience printing my Lookbook as it was a newspaper.
When they proposed the creation of a Lookbook to show the BCU fashion design students work, I decided to go for an alternative way of doing it. I had a clear objective with this project: to spread as much as possible the BCU fashion design students’ talent. They were the protagonists.
The whole project is built on this key idea, and all decisions are based on this. The idea is to create a cheap, fast delivery and easy to carry publication. I took the decision to avoid the heavy and traditional Lookbook format to turn it into a Newspaper. Thus thousands of copies could be printed more quickly and economically.
When I was studying Graphic Design in Spain I discovered a printing company located in London specialised in printing newspapers, Newspaper Club. I always wanted to work with them, so this was the perfect occasion to do it.
My experience printing in this format was extraordinary. The size of the pages, the feeling of the printed colours and the impression of holding it in your hands is a very different and rewarding sensation. I achieved my objective: to create a first surprising impression, which is linked to discovering the new fashion design talents.
However, printing in a newspaper format has its own limitations and characteristics that I had to work with.
Firstly, there are certain restrictions on document sizes. In my case, the pages were 289x380mm, and I was forced to have a white margin of 15mm around the whole page due to the printer features, so I had to consider that when designing the Lookbook, as I couldn’t use full page images with bleed for example.
Regarding the colour, it must be taken into account that once printed the level of brightness is drastically reduced due to the type of paper. You have to prepare the document to print in CMYK, and check that the ink level in the document is not excessive, since being a very thin paper could cause problems when printing.
The images had to be all in CMYK too, and with a minimum resolution of 150dpi, although the printers recommended the usual 300dpi standard.
Finally, an additional limitation that involved using this format is the size of the text. A font size smaller than 8pt was not recommended, as it could blur and make it difficult to read.
Once these limitations are overcome, I believe that the final result is a marvel and a different way of working and giving importance to the printed format and the materiality of the graphic design.
Examples from Newspaper Club.
My printed Lookbook, Spotlight.